It's your press in case of an emergency or fall. In the event of an emergency at the push of a button or quick movement to the device are cutting edge technology knows you have fallen and could be unconscious making it impossible for you to press the button you will be instantly connected with an advanced Care specialist who will stay on the line with you until emergency services have arrived simultaneously your family will be contacted as well the Medical Alert System provides you piece of mind 24 hours a day seven days a week. Please press one to claim your free medical alert device. Otherwise press # and be added to our do not call list. Thank you for your time. Be happy and blessed.